I rarely look at these as they are not very detailed (tightass won't pay the extra to get them!), but I usually keep an eye on the SLOWLY rising total. Until that is today when I spotted that I am approaching the 500 hits mark (well still 30 short). So I thought 'that seems to have shot up suddenly) and I looked at the 7 day history. 39 hits last Friday - where did they come from, I usually only average about 8 or 9.
Maybe I am going to have to look for more detail and see why folks are getting me on their searches.